Car Buyers Guide
Taking the House Edge: Inside the Dealers Playbook – Review
Have you ever left a car dealership thinking that you didn’t quite get the deal you were looking for? You went for a more expensive model than you planned. They wouldn’t come down on the price as much as you would have liked. You thought your trade-in was worth more. The finance rate seemed a little on the high side. Maybe it’s just a vague feeling that something is not quite right.
You are not alone. Many people share those feelings and they have good reason. It could be worse. If you drove away feeling great, it may be because you have dealt with an expert. The tricks and tactics being used against you went totally under your radar. Have no doubt that even if you didn’t spot them, they were being deployed.
It is all explained in a brand new guide, “Taking the House Edge: Inside the Dealers Playbook“. Written by an auto trade insider, it tells you how from the moment you drive onto the lot, you have entered a sales funnel. It is designed to lead you to the deal that generates maximum profit for the dealer. Some shocking tactics are used to wrong foot you and hide the real costs.
The writer reveals that he left the industry after discovering that even as an insider, he wasn’t immune to the dirty tricks. Torn between the need to put food on the table and his conscience, he felt that he had to hide the fact that he was giving customers an even break. That would have been frowned upon by the management.
He takes you, step by step, through the carefully orchestrated process, pointing out the pressure, persuasion and subtle psychological tactics that are used against you. Learn how you could end up with a more expensive model than you planned on, with pricey features you don’t need.
From the trade-in to finance, pre-paid servicing to tyres for life, every step along the way, there is potential to load on the profit. Learn how they make it difficult for you to compare their deal with someone elses. Assuming they would let you leave without signing the deal! They have the selling process down to a fine art.
But with “Taking the House Edge: Inside the Dealers Playbook“, you can learn to play them at their own game. Discover tips like, the best day of the month to shop, how to get top price for your trade in and quality car accessories for cheap.
The book is available in electronic format for immediate download. If you are considering buying any new or used vehicle, it is a must read.
Taking the House Edge: Inside the Dealers Playbook
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